Is this a Mr.K's idea?

[kats]

Hi,

I posted an interesting thing of a parts catalog in my web site.

You can see it here,http://www.geocities.jp/datsunz903/philo.html

Some of you already knew it, the parts catalog (both USA/CANADA and RHD model) has 5 page inserts, each paper has very good instructions for mechanic/sales people of the dealership, also they are very worth to read even for us now.

Is this a Mr.K's idea? How do you say in English like these words, an instruction? philosophy? policy?

We, in Japan, I have never seen such a thing in the parts catalog/service manual/bulletin e.t.c.

I put a title "Mr.K's philosophy" for this page,but I want to know what is a best way to describe.

Any advice will be appreciated.

Thank you,

kats

Edited January 18, 2009 by kats
add some words

[zbane]

Kats,

Perhaps "Mr. K's Tenets of Customer Service" would be appropriate. Though Mr. K's Philosophy works as well.

[kats]

zbane,

Thank you so much, that is great!

I change it to "Tenets of Customer Service". This is for the first time to learn "tenet" in my life.

Thank you,

kats

P.S. Also I put "Dealer facilities" pictures in my web site,they are very interesting for all of us I think. There are full of dreams, to start a new life with DATSUN dealership!

[zbane]

Kats, you are very welcome, and I'm glad I could help (even in just a small way).

[bpilati]

Kats, I looked at the dealership floorplans, and remember the Pence-Briggs Datsun in Richmond, VA looked like these plans when I was 10 years old. My father bought a 510 there in 1971. They have since moved, but the dealer looked the images.

[26th-Z]

Two things come to mind for me Kats.

Do earlier parts and service manuals from the 60's have the same philosophy pages? I would be surprised if those pages were only part of the S30 Sports literature. I would think of Mr. K philosophy that the page would be in all the service / parts manuals. If this is true, then it would point to specific Mr. K influence.

The "Dealer Facility" literature ( I am so jealous ) is called in architectural language as a facility program. This information would describe all the features that should be included in the design and construction of a new sales dealership. One of Mr. K's responsibilites in the US was to set up a network of dealerships. This literature was probably prepared by an architect to describe the thoughts of operation and space a Datsun dealer would need to successfully sell Datsuns. I'm sure this is a premier example of "Mr. K marketing". I love the graphic renderings. They are so "70's"! I would have Mr. K sign it if I were you.

[HS30-H]

We, in Japan, I have never seen such a thing in the parts catalog/service manual/bulletin e.t.c.

That would be because businesses and service providers in Japan - generally speaking - don't need to be told these kinds of things. First of all they are common sense, and secondly the philosophy already exists. I was reminded of this quite bluntly when I arrived back at London Heathrow airport after flying back from Japan last week.........

Katayama san may well have pushed this 'philosophy' for the north American market operation of the company that employed him, but I believe the philosophy - not to mention the major part of the business model - was pioneered in the north American market by Dr Karl Hahn, working as the boss of Volkswagen of America ( set up in 1955 ) from 1958 onwards. Hahn appointed D.D.B. as Volkswagen's advertising company for the USA market, which led to a revolution in the advertising world just as much as a revolution in the way that small, economical but good quality foreign cars were sold in north America. Katayama and his colleagues would have been well aware of the way that VWoA was set up, and their business model and selling strategy. It was a trail that had already been marked for them......

[kats]

Hi bpilati,

Thank you for that information, I looked up my dealer list JULY 1970, but I can not find the dealer that your father bought the car.So, the dealer was brand new when you and your father visited !Please see the attached pictures.

Hi Chris, and Alan

Thank you for your inputs, I should ask other NISSAN/DATSUN manuals to confirm these Tenets are only for S30 or not.

Alan gave a great point of view about back ground of Datsun's / Mr.K's early days.Mr.K sometimes told about the man from VW, also the man from Renault who were very important to start business with Mr.K in the U.S.A.

kats

[26th-Z]

Hey Kats! Does your list have Campbell Motors in Sarasota, Florida?

[kats]

Hi Chris,

You have got it:love:

Anybody else ? I am ready.

kats

[sblake01]

We've done this before:

http://www.classiczcars.com/forums/showthread.php?t=29732

[kats]

Thank you sblake01, I knew it!

kats