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NUMMI: General Motors? Wasted Golden Opportunity

Posted March 31, 201014 yr

comment_314415

03-30-2010 11:12 PM

Remember when everyone and their cousin was driving an AE82 Toyota Corolla/Chevy Nova? Fremont, California’s NUMMI, birthing ground of more than 8 million cars, will build its last one tomorrow.

Twenty-six years ago, Toyota and General Motors entered into the* joint venture during the height of the import wars. The Big T was destroying GM in [...]

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