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The following analogies might help to clarify the various concepts of Marketing Communications, or "tools of the trade"

You see a handsome guy at a party. You go up to him and say, "I'm fantastic in bed."

That's Direct Marketing....

You're at a party with a bunch of friends and see a handsome guy. One of your friends goes up to him and pointing at you says, "She's fantastic in bed."

That's Advertising....

You see a handsome guy at a party. You go up to him and get his telephone number. The next day you call him and say, "Hi, I'm fantastic in bed."

That's Telemarketing....

You're at a party and you see a handsome guy. You get up and straighten your dress. You walk up to him and pour him a drink. You say, "May I," and reach out to straighten his tie brushing your breast lightly against his arm, and then say, "By the way, I'm fantastic in bed."

That's Public Relations....

You're at a party and see a handsome guy. He walks up to you and says, "I hear you are fantastic in bed."

That's Brand Recognition.....

You're at a party and you see a hadsome guy. You talk him into going home with your friend.

That's a Sales Rep.

Your friend doesn't satisfy him so he calls you.....

That's Tech Support.....

You're on your way home when you realize that there could be handsome men in all those homes you are passing. So you climb up onto the roof of one in situated near the center and shout at the top of your lungs, "I'm fantastic in bed"

That's Spam.....

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