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JNC VIDEO: How Toyota USA went from selling a single Land Cruiser in 1957 to making 25 million cars

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Toyota USA opened its doors on October 31, 1957. In its first full year of sales, the division sold 288 vehicles total: 287 Toyopet Crowns, and one Land Cruiser. The company almost gave up the US market, but persevered. Today, it … Continue reading

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