Getting Sponsers

[240Zdragon72]

what has to happen to get sponsered? I would asseme that you'd have to have the product on or in the car. Then win some races, but how do I let the company know that I'm winning. Pic's, video, etc.? Just need some info for future use.

Thanks :rambo:

[hmsports]

Probably one of the hardest things you will ever do -- trying to get sponsorship!

There are a lot of books out there on the subject... try a google search or check out amazon.

Some of the things you need to do are:

- Figure out what type of companies you will target

- Work up justification on why they should give you money/parts and more importantly, what they get in return

- Detail a schedule of events you will be attending

- Detail how many spectators they can expect at each event

- Detail how their company/product will be exposed at these events and during off-time.

- Explain why 'you' would be a good spokesperson for their company/product

- Work up different levels of sponsorship -- Major, Title, Partner, Associate... each with a set cost and amount of signage on the car/suit

- Present a professional apperance and attitude

Take all this information and create a package that you can distribute.

Don't get your hopes up too high on cold distributions at you will get less than a 10% callback ratio (most likely less than that).

A short video -- kind of like an action packed commerical would be neat -- maybe even burn it to a computer disk that someone could run on a laptop.

The best way is by word of mouth. Have a pamplet made that briefly outlines what type of racing, who you are, the different levels available, how many events and how many spectators. Make it clear and concise but professional with action photos. Have these handy to pass out everywhere.

You need to get people excited about the type of racing you do. Talk to everyone about it.

I've been racing for close to 10 years and over that time have had about 10 different sponsors. Most for about $500 - $1000 each. One was for $2000 and one for $7500. Total sponsorship income over the 10 years has been about $13,000. Not enough to run a great operation without a lot of personal out of pocket expenses but it helps.

Best of luck