..over substance actually. If you know nothing about cars, the front wheel drive thing can be spun very nicely to sound like te answer to a maiden's prayer. NASCAR is another screaming example of the same thing. The less you know about the history & spirit behind racing or the fact that there is nothing stock in stock car racing, the easier it is to sit and watch 43 spec racers drive around in circles for 3 or 4 hours. Butts in seats is what that is all about. CART racing in Portland on race day. 50,000 people there in years past 47,000 of which didn't know diddly about what was going on but did want to know which hospitality tent they belonged in. Bottom line, none of this stuff is being marketed to those among us who "get it". They long ago figured out they could sell 50 times more widgets by going after the totally uninformed. Package a message about multiple electrodes or some cap'n Willy whiz bang piece of fluff that makes sense at first glance (SEE FWD) and wait for the cash register to light up. Wow, this little venting episode felt pretty good. I'll go take my meds now.......