Yeah, I'll agree with that. I can't explain it, but It has to do partly with the use of all the new materials used in new cars, like plastic & CF. It seems to cheapen cars. Only the really expensive cars have real wood stuff on them. Then you have the new 'cults' like ricers, who add cheap, stoopid things like wings, turbos, shift lights, 10,000 watt sound systems & DVD. Just to go fast and to show off useless junk. You don't need that stuff if you really like your car. How often have you seen somebody waxing a car in the driveway lately? Pure gead and vanity. Plus, how many people do you know that travel in their cars? Families used to go cross-country camping. Now, it's easier to fly across the country, then rent some car for a weekend. RVs are nice for camping too. REAL camping, in a tent or primitive cabin! I hope that after we get ourselves off this petroleum-dependency, things will get better, back to the point where people will take vacations with their families, and adopt a much more honest lifestyle. Weren't some domestic company people mentioned? There are some very influential people at Ford/Jaguar, GM, even European companies. IMO, FWIW