Thank you Google translator! The Dutch language is much nicer to understand (the translation to English) than German, or even Japanese. I like how they referred to it as the "S-types," like it was a kind of Jaguar.
Deceased Datsun 240Z creator
by Bart Oostvogels | Autovisie
YOKOHAMA - Yutaka Katayama, creator of the Datsun 240Z, last Thursday after heart problems in a hospital in Tokyo deceased. Mr. K, as he was known, was 105 years.
Datsun 240Z Photo: Datsun
Datsun 240Z Photo: Datsun
Datsun 240Z Photo: Datsun
DOCUMENTARY - In a three-part video series entitled Life & Times of Mr. K, Yutaka Katayama is portrayed throughout his eighty-year career. Watch the documentary. ReticentUnder the responsibility of the Katayama was born in 1909 Nissan put on the map in North America. In the 50s were Japanese automakers reluctant to enter the North American market, because there were, according to the then management teams chances. Katayama also saw the market as something negative, but was by the then management required to do market research. In the eyes of Katayama an 'exile'.
SuccessAfter market research Katayama came late 60s with the plan to introduce a Z sports car, also in the United States. The management agreed. The sports car was born. According Katayama was not a good idea to introduce the GT and Fairlady Z in the US That designation would be successful under him in Japan, but definitely not in the United States. He stated that the car will be named Datsun 240Z. And so she also appeared in American showrooms. His decision proved to be a hit. In the first year of sales Nissan sold 45,000 S-types, followed by 50,000 units in 1971 and another 40,000 in '73. Partly enormous fame generated by the Datsun 240Z Nissan on American soil and it is selling the model hundreds of thousands of cars per year.
CriticalEven when the Z-label by Nissan CEO Carlos Ghosn in the 2000s new life was blown into, Katayama was fetched. Remarkably, for he was already retired since 1977. From Z-project originated the 350Z, which later his successor 370Z was based. In the eyes of both Katayama overpriced cars, especially compared to the simple and affordable concept of the 240Z. The Japanese was someone who always spoke like criticism, even to the management team. He found it extremely unwise that the Datsun name was lifted in 1983 and replaced by Nissan in the United States.
Never retireKatayama was never actually retired, because even when he passed the age of 100 years, he still lectures. He was a diligent car enthusiast, Nissan which owes much both sports field as sales numbers. Katayama leaves two sons, two daughters, eleven grandchildren and eighteen grandchildren behind.