The "warm white" color is supposed to mimic natural daylight, so that's probably why it's a better color for most people. IMHO, if you like the "hyper-white" it's because you choose to like it, and tolerate the loss of depth-of-field, loss of contrast, and headaches, from the over-bright lighting, due to all the advertisements telling you it's "better"; younger people will do that, assuming hyper "white" is somehow better, not knowing that natural daylight is the BEST illumination. You can't knock thousands of years of evolution to natural daylight, and in this kind of situation, technology isn't in your favor (referring to hyper-white light.) There may a situation for the white lighting, but this isn't it.